After OnePlus, Nothing May Be the Next Brand to Pull Out of Global Markets

Rising memory prices are squeezing smaller phone makers — and Nothing might be the next domino to fall.

12+

Markets rumored to exit

40%

Overall workforce cut

50%

R&D layoffs, China

Just a week after OnePlus confirmed its exit from North America and Europe, Nothing may be walking a similar path.

🌍 A Rumored Retreat from 12+ Markets

A new report claims Nothing is preparing to withdraw from 12 or more global markets, including the Middle East, Japan, and parts of Europe. No specific countries have been confirmed yet.

💡 Sound familiar? This mirrors OnePlus's own exit from North America and Europe just one week earlier.

✂️ Deep Cuts to the Workforce

The report also points to major internal restructuring, with layoffs hitting R&D especially hard:

Division	Rumored Cuts
Overall workforce	~40%
R&D — China	~50%
R&D — London	30–40%

📉 Why This Is Happening

Like many smaller phone makers, Nothing is being squeezed by sharply rising memory chip prices — a pressure that hits mass-market brands hardest, since their margins were thin to begin with. The likely move is to double down on strongholds like India, where Nothing was named the fastest-growing smartphone brand in Q2 of this year.

🔢 "Fastest-Growing" Doesn't Mean Big

Growth percentages only tell part of the story. Here's how modest Nothing's actual sales numbers are:

Device	Units Sold Since Launch
Nothing Phone (4b)	~20,000
Nothing Phone (4a) + (4a) Pro	~150,000

⚠️ The bigger picture: Despite its buzz-driven marketing, Nothing remains a small player in the global smartphone market — and small players feel rising component costs the hardest.

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