Samsung’s latest Galaxy Note8 ad has nothing to do with productivity
Samsung’s Galaxy Note8 has just gone live in 42 countries
on Friday and Samsung has released its first full-length television ad
for it. What better way to appeal to an audience by invoking emotion?
In the newest Galaxy Note8 ad, love is the theme and two actors
portray a brand-new couple who are figuring out their feelings for each
other. The couple communicates with each other using the new Live
Messages feature, which offers a more personal touch to messages.
By the end of the ad, the viewer becomes emotionally involved with the couple, in which the girl sends a message to the guy confessing her feelings for him with an accurate display of emotions before hitting send. In turn, the guy makes a light-hearted joke before confessing his own feelings.
It’s a cute ad, one that is targeted to appeal to anyone who has felt crazy about another person in the early stages of a relationship.
With this new ad, Samsung is marketing the Galaxy Note to the masses rather than keeping it a niche productivity workhorse. Yeah you can still clip webpages and keep a messy collection of hand-written notes, but the Note isn’t just for professionals. It’s for anyone who wants to use it, and the ad chose a great way to showcase Live Messages.
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